From Scrolling to Cinema: New Ways to Engage Young Audiences

Saturday 25.7. / 10:30-12:30, HUB 123

How do we engage a generation growing up with endless streams of videos, images and digital content? The opening Industry panel brings together international guests who are exploring new ways of connecting young audiences with cinema. From AI and video games to participatory projects and collaborations with filmmakers, the discussion will look at how film education can respond to changing media habits while fostering deeper engagement with the moving image.

Elfi De Vos from the Belgian organisation JEF will share innovative approaches that use new media, games and emerging technologies to spark creativity and active participation. Núria Aidelman from the Spanish organisation A Bao A Qu will present Cinema en curs, a pioneering programme that connects schools with filmmakers through hands-on film practice. British artists and educators Annis Joslin and Claire Wearn from Corridor will introduce collaborative projects where film becomes a starting point for collective creation, experimentation and community engagement.

Hosted by: Martin Černý (NaFilM: Národní filmové muzeum, CZ)

Guests:

Elfi de Vos (JEF/Youth Film Festival Antwerp, BE)

Núria Aidelman (a bao a qu, ES)

Annis Joslin, Claire Wearn (Corridor, UK)

The programme will be translated.

Main partner: Creative Europe Desk Czechia (MEDIA – programme for supporting the European film and audiovisual industries).

Annis Joslin

Annis Joslin is a British filmmaker, visual artist and co-founder of Corridor. Her practice combines animation, drawing, photography, collage, performance and participatory work with audiences. She is particularly interested in projects that emerge from dialogue, collaboration and shared experience. In recent years, she has been involved in Days of Wonder, a project that revives the legacy of Brighton and Hove’s early film pioneers and explores new ways of introducing early cinema to contemporary audiences through workshops, exhibitions and experimental filmmaking.

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Claire Wearn

Claire Wearn is a British curator, creative producer and co-founder of Corridor. Her work brings together contemporary art, photography, moving image and community practice. She has collaborated extensively with artists, festivals and cultural organisations, and served as Director of Brighton’s Photo Fringe festival from 2020 to 2025. Through Corridor, she develops projects that connect new audiences with visual art and film heritage, including Days of Wonder, a programme exploring early cinema and its contemporary creative reinterpretations.

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Elfi De Vos

Elfi De Vos works at the Belgian organisation JEF, where she combines film education, new media practices and short film programming for the Youth Film Festival Antwerp. Through film distribution, festival activities and educational work, JEF encourages young audiences to engage with film, games and new media. Elfi develops workshops, learning programmes and training courses that help children and young people discover audiovisual culture through hands-on experience. She enjoys experimenting with new technologies and exploring ways to turn children and teenagers from viewers into active creators and explorers of film language.

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Núria Aidelman

Núria Aidelman is co-founder and co-director of the Spanish organisation A Bao A Qu, dedicated to connecting artistic practice, education, and young audiences. Together with Laia Colell, she co-founded Cinema en curs, one of Europe's most influential film education programmes, which since 2005 has enabled children and young people to discover cinema through filmmaking, film viewing, and collaboration with film professionals. She also contributed to the European project Moving Cinema and teaches film and photography studies at Pompeu Fabra University in Barcelona.

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